About the Episode
In this bonus episode recorded live at the eduWeb Summit in Orlando, we speak with Laura Beth of CLYDE about how AI is reshaping higher education marketing, communications, and public relations. They discuss why institutions need to rethink their websites as content engines for generating perception by AI rather than just destinations for human visitors. Laura Beth also shares how earned media, press releases, and even Reddit have become increasingly valuable sources for showing up in AI-powered search, and why there's no single formula for succeeding in this new landscape.
Guest Name: Laura Beth Telep, Senior Vice President & Education Practice Lead, CLYDE
Guest Social: LinkedIn
Guest Bio: Laura Beth Telep is Senior Vice President and Education Practice Lead at CLYDE, where she advises higher education institutions, EdTech companies, and workforce organizations on strategic communications, enrollment marketing, and thought leadership. She helps education leaders navigate changing student behaviors, emerging technologies, and evolving communications trends. Her work focuses on integrating media relations, content strategy, SEO, and AI-driven visibility to support engagement, reputation, and enrollment growth.
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