Embracing an Authentic Institutional Identity to Bridge the Trust Gap in Higher Education

HashtagHigherEd US 2024 (Pittsburgh, PA)

September 10, 2024 | 11:10am - 11:55am ET

Mistrust in higher education is pervasive. Large segments of the public are convinced that higher education is a scam: the cost too high, with the quality and payoff too low. Can we prevent prospective students questioning if a degree is worthwhile by embracing authentic institutional identities in campaigns to rebuild trust? This session will explore:

How do we promote the holistic payoff that the university experience offers to prove that higher education is more than just obtaining a degree?
How do we convince prospective students and their families that a degree can offer a strong return on investment?
How can transparency regarding institutional social missions impact the choices of prospective students by creating a sense of authenticity?
What are the best ways to spotlight alumni success stories and authentic student experiences on campus?

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Jenny Li Fowler

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Kerri Shook

Kerri Shook currently leads the admissions communication strategy at the University of Montana.

Irene Karedis Borys

Irene Karedis Borys leads Augustana's Office of Communication and Marketing.

Maree Jones

Maree Jones wears many hats: social media strategist, digital content writer and thought leader, sought-after speaker and emcee, and more.

Shana Holman

Shana Holman leads strategic partnerships at Pathify to address higher ed’s toughest challenges.

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