Embracing an Authentic Institutional Identity to Bridge the Trust Gap in Higher Education

HashtagHigherEd US 2024 (Pittsburgh, PA)

September 10, 2024 | 11:10am - 11:55am ET

Mistrust in higher education is pervasive. Large segments of the public are convinced that higher education is a scam: the cost too high, with the quality and payoff too low. Can we prevent prospective students questioning if a degree is worthwhile by embracing authentic institutional identities in campaigns to rebuild trust? This session will explore:

How do we promote the holistic payoff that the university experience offers to prove that higher education is more than just obtaining a degree?
How do we convince prospective students and their families that a degree can offer a strong return on investment?
How can transparency regarding institutional social missions impact the choices of prospective students by creating a sense of authenticity?
What are the best ways to spotlight alumni success stories and authentic student experiences on campus?

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Jenny Li Fowler

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Meet others

Jana M. Hanson

Dr. Jana M. Hanson is the Senior Director of Member and Student Services at the American Indian Higher Education Consortium (AIHEC).

Katalina (Kata) Traxler

Dr. Katalina (Kata) Traxler is the Director of Postsecondary Strategy at Student-Ready Strategies.

Stu Eddins

Stu leads a team of digital marketing and analytics professionals that provides strategic support to higher education clients.

Ruth Bauer

Ruth Bauer is a purpose-driven leader, executive, and lifelong learner who is currently serving as the President of InsideTrack.

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