Solve Sessions - Custom GPTs for Higher Ed Marketers

Tired of starting every project from scratch? Wish your AI knew your brand voice, your audiences, and your goals? It can, and you don’t need to be a coder to make it happen.

In this 45-minute session, I'll show you how to build your own custom GPT using OpenAI’s no-code tools. You’ll learn how to train it to sound like your institution, support your team’s workflows, and unlock new creative superpowers.

We’ll cover:

- What a custom GPT actually is (and isn’t)

- Real-life examples for marketing, admissions, advancement, and content teams

- A live demo of how to build one—step by step

- Pro tips for prompts, personality, and rollout

- How to get your team on board (and excited)

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You’ll leave with ideas, a roadmap, and the confidence to start building a GPT that works for you, not the other way around. Register here.

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Jaime Hunt

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Meet others

Doug Gapinski

Doug Gapinski is a Senior Account Director at 8th Light.

Mac Mahoney

Malcolm “Mac” Mahoney is a senior at Dartmouth College studying politics, philosophy, and economics.

Kathleen Parks

Kathleen Parks is a senior at Texas A&M University studying society, ethics, and law, with minors in philosophy and leadership.

James Gress

James Gress is the Director of the Advanced Technology Center Emerging Technologies Portfolio at Accenture.

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