FRIdeas #7: How to Increase Your Website Visit-to-Inquiry Conversion Rate With Zero Budget


About the Episode

I've been wanting to do this for awhile...and last night as I was preparing for this recording, it felt like Episode 7 was the right time to change things up a bit.

Today, we're playing a game called "No Dead Ends."  Colleges and universities are notorious for leading prospects, inquiries, and yes, even applicants, to dead ends on their website. 

In this week's episode, I journey as a prospective student through inquiry forms at several business schools and critique the experience along the way.  

You're not going to want to miss this may just be my favorite episode yet!

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