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How to Market a University

with Terry Flannery

Now Available!

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About

The Mastercourse

At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure.

In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.

This Mastercourse unpacks the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education. 

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About

Terry Flannery

Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University.

She has led some of the most successful brand campaigns in all of higher education, including American University’s WONK and University of Maryland’s Fear the Turtle.

She has influenced and inspired countless marketing colleagues and contributed to the professionalization of higher education marketing through frequent presentations and as past chair of  AMA's Symposium on Higher Education. Beginning July 1, 2022, she will be Executive Vice President and Chief Operating Officer at CASE.

So, What will you get out of this course? 

Here’s what a few of our contributors have to say!

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WHAT TO EXPECT FROM THIS MASTERCOURSE

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10 video sessions

that mirror each chapter of the How to Market a University book.

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15 expert contributors 

from both leading institutions and higher education agencies. 

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12 downloadable worksheets

that will empower you to work the course learnings into your context.

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9 creative sprint exercises 

to help you flex your creative chops along the way.

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Asynchronous format

to allow you to move through the material at your own pace.

expert-interview

4 bonus video interviews

with the founding fathers of higher education marketing.

Pricing Tiers

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The Mastercourse

$59

Get individual access to the full Mastercourse, all supplemental course materials, and bonus content.

Sign Up Now

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Institutional Access

$599

Purchase the Mastercourse, all supplement course materials, and bonus content for your entire team!

Sign Up Now

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The Mastercourse & Book

$79

Get the Mastercourse, all supplemental course materials, bonus content, and an exclusive discount on the book.

Sign Up Now

You will be charged $59 for the Mastercourse and will then be given a special discount code to purchase the book on How to Market a University from Johns Hopkins University Press for $20.

MADE POSSIBLE BY OUR PARTNERS

With contributions From

Jaime Hunt headshot

Jaime Hunt
CMO at Miami University in Ohio

Jenny Petty headshot

Jenny Petty
CMO at University of Montana

R. Ethan Braden headshot

R. Ethan Braden
CMO at Purdue University and Purdue University Global

Binti Harvey headshot

Binti Harvey
CMO at Scripps College

Angela Polec headshot

Angela Polec
CMO at La Salle University

Seth Odell headshot

Seth Odell
Founder of Kanahoma

Bill Faust headshot

Bill Faust
CSO at Ologie

Lisa Jordan headshot

Lisa Jordan
CEO at Mindpower

Jason Simon headshot

Jason Simon
CEO of SimpsonScarborough

Jenny Brower headshot

Jenny Brower
President at Mindpower

Tony Fraga headshot

Tony Fraga
CEO at DD Agency

Michael Stoner headshot

Michael Stoner
Co-founder and Co-Director of mStoner

Bob Johnson  headshot

Bob Johnson
Founder of Bob Johnson Consulting

Tom Hayes headshot

Tom Hayes
Founder of AMA's Symposium on the Marketing of Higher Education

Robert Moore headshot

Robert Moore
Former CEO of Lipman Hearne

REVIEWS OF THE BOOK ON HOW TO MARKET A UNIVERSITY

A substantial and timely contribution. What Flannery is attempting to define and give voice to may be lifesaving for some institutions.

- Donna Lehmann, Assistant Vice President for Marketing, Fordham University

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A gem of a book for campus marketing officers, college presidents and deans, and even faculty members who view marketing with skepticism. 

- Richard Ekman, President Emeritus, Council of Independent Colleges

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Terry persuasively explains why institutions that have yet to expand their traditional public-information–style communications offices will lag behind those that have embraced integrated marketing, anchored in research for authenticity.

- Melissa Farmer Richards, Vice President for Communications and Marketing, Hamilton College

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Registration is

now OPEN!

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