YOUR REGISTRATION IS CONFIRMED

Please check your inbox for a confirmation email. The Mastercourse goes live on April 25!

You will receive an email on April 25th with instructions on how to create your account and start streaming the course. In the meantime, we invite you to share this course with your network and tune in to the latest episode from The Enrollify Podcast Network. If you have any issues, please reach out to us directly at team@enrollify.org.

REGISTRATION INCOMPLETE!

Please contact us at team@enrollify.org for assistance!

How to Market a University

with Terry Flannery

Now Available!

I have an institutional access code.

About

The Mastercourse

At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure.

In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.

This Mastercourse unpacks the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education.

About

Terry Flannery

Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University.

She has led some of the most successful brand campaigns in all of higher education, including American University’s WONK and University of Maryland’s Fear the Turtle.

She has influenced and inspired countless marketing colleagues and contributed to the professionalization of higher education marketing through frequent presentations and as past chair of AMA's Symposium on Higher Education. Beginning July 1, 2022, she will be Executive Vice President and Chief Operating Officer at CASE.