Dr. Allison Steinke

About First name

An award-winning scholar with industry experience as a blogger, magazine editor, and social media consultant, Dr. Allison Steinke bridges the gap between high-level brand theory and real-world execution. As a Teaching Assistant Professor at the University of Minnesota’s Hubbard School of Journalism and Mass Communication, she equips and empowers thousands of future leaders through courses on brand management and digital storytelling. A prolific creator, she published an internationally acclaimed dissertation on solutions journalism, has authored 100+ blog posts and journalistic articles, and recently published a definitive book, Brand Thinking: Building Brands You Can Believe In. From managing global research projects to facilitating a 2009 Justin Bieber meet-and-greet, her career is defined by influential narratives.