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Sam Waterson

Sam Waterson

Sam Waterson has spent more than 20 years helping colleges and universities grow. As former president of RHB, he helped scale the firm through its sale, which gave him a front-row view into how growth targets, ownership, and strategy shape the companies campuses choose to work with. He brings an operator’s view of higher ed marketing—and a direct take on what institutions should understand before they sign, renew, or expand a partner relationship.

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Sam Waterson

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Meet With Interviewees

Dr. Rachelle Keck

President of Grand View University

Tom Addonizio

Vice President of University Communications & Chief Marketing Officer at the University of Richmond

Martin Kimmel

President & Co-Founder of Kimmel Architecture

Mark Hatton

Director of Admissions and Marketing at Webster Geneva Campus and Director of Webster Europe Student Recruitment and Marketing

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