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Sam Waterson

Sam Waterson

Sam Waterson has spent more than 20 years helping colleges and universities grow. As former president of RHB, he helped scale the firm through its sale, which gave him a front-row view into how growth targets, ownership, and strategy shape the companies campuses choose to work with. He brings an operator’s view of higher ed marketing—and a direct take on what institutions should understand before they sign, renew, or expand a partner relationship.

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Sam Waterson

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Meet With Interviewees

Jeff Certain

Jeff Certain leads marketing strategy and solution architecture at Collegis.

Jennifer Chellew

Jennifer Chellew is SVP of Marketing at Illumia.

Cam Sleeper

Cam Sleeper is an award-winning Senior Social Media Video Producer for Northeastern University.

Jeff Koziol

Jeff Koziol works for Allegion as the Vertical Market Leader & Business Development Manager for Higher Education.

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