Sam Waterson

Sam Waterson has spent more than 20 years helping colleges and universities grow. As former president of RHB, he helped scale the firm through its sale, which gave him a front-row view into how growth targets, ownership, and strategy shape the companies campuses choose to work with. He brings an operator’s view of higher ed marketing—and a direct take on what institutions should understand before they sign, renew, or expand a partner relationship.