I Wanna Work There!: 2023 Year in Review

I Wanna Work There!: 2023 Year in Review
by
Mallory Willsea
on
December 19, 2023
Podcast

About the Blog

Eddie Francis, a marketing and communications expert, is on a mission to inspire higher ed professionals. His goal is simple: to cultivate a culture where everyone says, “I Wanna Work There!” After all, a great employee experience translates to a stellar student experience. 

With a rich background in media and a dedication to expressing the value of identities, Eddie brings a unique perspective to the table. Tune in to these highlights from 2023.

 

Higher Ed’s Work Culture

🎙️Kevin McClure, Associate Professor of Higher Education at the University of North Carolina Wilmington

There is a pivotal role of campus work culture. Kevin sheds light on the potential strain a negative culture can pose on employees, posing a threat to the employer's brand. 

🎧 Build a positive working environment.

 

A Title Does Not a Leader Make

🎙️Vicki Baker, Professor of Economics and Management at Albion College

It’s time to challenge the conventional belief that effective leadership is exclusive to executive titles. 

Hear more about a perspective that highlights the authority and expertise of faculty and staff as instrumental forces for positive change on campuses.

🎧 Elevate your content marketing game.

 

A Look at Higher Ed’s Talent Crisis

🎙️Jaime Hunt, Chief Marketing Officer, Old Dominion University

There’s a talent crisis in higher education. 

Drawing from her experience conducting employee satisfaction surveys, Jaime shares valuable data-driven strategies. 

Explore her emphasis on the impact of empathy, her meticulous approach to job descriptions, and the success of a brand ambassador program featuring employees.

🎧 Boost your workplace.

 

Building a Productive Team Culture

🎙️Ethan Braden and Kelly Hiller, Marketing and Communications, Purdue University

There is a journey within a marketing team that happens through various challenges and changes. 

Discover how this team navigated challenges, including the team's expansion during the COVID lockdown and a presidential transition.

🎧 Elevate your content marketing game.

 

No More ‘Post and Pray’

🎙️Kevin Varner, Senior Account Manager of HigherEdJobs

There is an evolution happening in higher education job postings. The traditional “post and pray” approach is no longer viable. 

Learn about the increased traction in postings, changing site traffic, and essential strategies for institutions to attract the right candidates in today's competitive job market.

🎧 Unleash job market success.

 

The Enrollify Network

I Wanna Work There! is just one of the many amazing podcasts in the Enrollify network where you can dive into compelling stories, innovative ideas, and practical frameworks crafted to elevate your skills as a higher education professional. 

If you liked these episodes, odds are good you’ll like other shows focusing on marketing, admissions, and higher ed technology.

Happy listening! 

Shelby Moquin
Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI
AI

Creating a Netflix-Like Experience for University Websites: Enhancing Student Engagement with AI

In a recent episode of The Application, Allison and guest Lance Hydrick from Halda discussed the transformative power of AI in enhancing the student experience on university websites. As higher education institutions grapple with the challenge of making their vast information more accessible and personalized, AI emerges as a crucial tool to bridge this gap.

Erin Fields
AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit
Content Strategy

AI and Data: Your Content Marketing Superpowers – 4 Key Takeaways from the Engage Summit

From the 2024 Engage Summit: Generative AI and data can significantly enhance content marketing in higher education by streamlining creation, optimizing distribution, and enabling continuous improvement across all marketing efforts.

Shelby Moquin
Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College
Brand Development

Strengthening College Brand Identity Through Mascots: A Case Study from Great Falls College

Maya Demishkevich has the pleasure of interviewing Dr. Stephanie Erdmann, Dean and CEO of Great Falls College on the latest release of The Hidden Gem podcast. They dove into the fascinating journey of how Great Falls College introduced a new mascot to strengthen its brand identity. They offer valuable insights into the strategic process behind adopting a mascot, especially for institutions without an athletic program.

Weekly ideas that make you smarter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscribe
cancel

Search podcasts, blog posts, people