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September 25, 2023
Ep. 10: Building a Productive Team Culture

Building a Productive Team Culture

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About the Episode

It’s one thing to have a team that works well together. It’s another thing to have a team that knocks it out of the park in terms of productivity, honors, and a place where people want to be. That would be the marketing and communications team at Purdue University. It’s a team that has nearly doubled in size through a university-wide 150th anniversary celebration, the COVID lockdown, and presidential transition.

Two Purdue marcom leaders, Ethan Braden and Kelly Hiller, joined “I Wanna Work There!” to talk about their journeys, building a team culture, and earning campus wide buy-in to become an award-winning operation. To learn more about Purdue’s team and work, go to. 


This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting


About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours. 

People in this episode


Eddie Francis is the Founder of Edify Ventures and is the host of I Wanna Work There!


R. Ethan Braden

Ethan Braden serves as Vice President, Chief Marketing and Communications Officer at Texas A&M University. Formerly Ethan was executive vice president and chief marketing and communications officer for both Purdue University and Purdue Global which has been ranked as one of the Top Ten Most Innovative Schools in America by U.S. News and World Report for five consecutive years.

Kelly Hiller

Kelly Hiller is Purdue University’s executive director of creative services, which includes copy, design, web, photo, video and operations. Kelly has been working at Purdue since January 2005, when she joined the university’s marketing department as communications coordinator. In 2008, she moved to the Purdue Alumni Association where she managed the communications team and oversaw production of the Purdue Alumnus magazine.

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