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About the Episode

Jenny Li Fowler sits down with Devon Maloney, Associate Director of Digital Marketing at MIT Sloan School of Management, to get insights into how teams can craft eye-catching, value-driven graphics and quote cards tailored for on-platform engagement on Instagram and LinkedIn. They discuss using Canva for scalable template creation, tracking saves and shares over vanity metrics, optimizing content for both humans and LLMs (AEO), and why authentic, tactile content resonates with modern digital audiences.

People in this episode

Host

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Devon Maloney

Associate Director of Digital Marketing at the MIT Sloan School of Management

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