Beyond “A Day In the Life”: Rethinking User-Generated Content

Jenny Lee Fowler chats with John Azoni, founder and executive producer at Unveild, to explore how higher education institutions can move beyond saturated day-in-the-life videos by building sustainable, directed user-generated content systems. John shares practical strategies for partnering with students and alumni to authentically capture campus lore and compelling program stories, while also discussing his surprising guilty pleasure and lessons learned from past social media missteps.