About the Episode
Traditional higher education advertising is losing its cutting edge, and prospective students are tuning out polished, corporate-sounding enrollment pitches. Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students. Cinnamon and Emily reveal the inner workings of KSU’s highly successful, social media-based student brand ambassador program, which has scaled to a strategic team of 35 to 40 student content creators.
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
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