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104
September 8, 2026
Episode 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring Budget

How Kennesaw State Built a 40-Student Influencer Team on a Shoestring Budget

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About the Episode

Traditional higher education advertising is losing its cutting edge, and prospective students are tuning out polished, corporate-sounding enrollment pitches. Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students. Cinnamon and Emily reveal the inner workings of KSU’s highly successful, social media-based student brand ambassador program, which has scaled to a strategic team of 35 to 40 student content creators.

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

People in this episode

Host

Allison Turcio, Ed.D., is Assistant Vice President for Enrollment and Marketing at Siena College and host of The Application.

Interviewee

Cinnamon Dowd

Director of Enrollment Services Marketing and Communications at Kennesaw State University

Emily Williams

Social Media Specialist at Kennesaw State University

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