How to Buy AI in 2026

Allison sits down with Cinnamon Dowd, Director of Enrollment Services Marketing & Communications, and Emily Williams, Social Media Specialist at Kennesaw State University, to explain how to tap into the most authentic channel on your campus: your own students.

Jeremy has a conversation with Kelly Peiffer who shares insights on how colleges can leverage authentic storytelling to drive enrollment and build genuine connections with prospective students and their families.

Jenny talks with Isabella “Isa” Timiraos, Social Media Specialist at the University of Miami, to learn how organic collaborations and proactive community management on Instagram and TikTok drive immense brand growth, and they discuss the power of relationship-building, staying authentic, and experimenting with Gen Z trends.

In Part 2 of this Pulse Check series, Michele Ehrhart talks with Merianne Roth, Vice Chancellor, Marketing & Communication at Texas Christian University, to explore why a college education offers value far beyond financial ROI, highlighting the development of essential "success skills" like leadership, critical thinking, and identity formation.

Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty.