What Does It Actually Mean to Be an Enrollment Marketer?

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About the Episode

Why can't admissions operate more like Trader Joe's?

What would happen if every enrollment management team had a marketer-in-residence?

And what does it actually mean to be an "enrollment marketer"?

On this week's episode of the podcast Zach Busekrus and Will Gribble, Director of Enrollment Marketing at Presbyterian College, wrestle with these questions and many others.

Will shares incredible insight into the convergence happening between higher ed admissions and marketing teams and offers a multitude of ideas for how the budding discipline of "enrollment marketing" can help break down silos, shift focus from outputs to outcomes, and positively impact an institution's bottom line.

People in this episode

Host

Seth Odell

Seth Odell is Founder and CEO of Kanahoma, the fastest growing digital marketing agency in higher education, and host of The Higher Ed Pulse.

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Will Gribble

Will Gribble is the Director of Enrollment Marketing at Presbyterian College. He spends his days providing creative leadership around communication strategy for the areas of recruitment and financial aid, ensuring that all communication efforts from the enrollment division are on brand and relevant to target audiences. Before assuming this role, Will worked in admissions at Presbyterian College for almost five years as an Admissions Counselor, Assistant Director of Admissions, and Associate Director of Admissions.

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