Building Healthy Creative Cultures that Deliver Authentic Student Stories

About the Episode:

In this episode, Allison sits down with Webb Lewis, Assistant Director, Marketing & Brand Strategy at the University of Mississippi, for a thoughtful conversation about burnout, creativity, purpose, and remembering your why in higher education marketing. They explore what happens when marketing becomes more transactional than transformational, why authentic storytelling matters more than ever, and how staying connected to students can bring fresh energy and meaning back to the work.

Join us as we discuss: 

• [2:20] Why pressure on enrollment teams drives transactional marketing
• [10:48] How Ole Miss scaled its ambassador model across campus
• [22:01] Why student-centered content is the key to breaking through the noise

Check out these resources we mentioned during the podcast:

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• EduWeb
•  Smart Brevity

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To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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‍Connect With Our Host:

Allison Turcio

https://www.linkedin.com/in/allisonturcio/

https://twitter.com/allisonturcio

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Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.