Funnel Vision: One Campus, Two Markets - Part 2

Host Brian Piper welcomes Matt Wilkinson, Founder of Strivenn and author of The Buyer in the Loop, to explore how interactive AI personas in higher ed and marketing are transforming audience research.

In the first episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Alicia Camden, Ologie’s Associate Vice President of Digital Creative, about what leaders are really asking for when they want a piece of content to go viral.

Tracey Swift, editor-in-chief of Higher Ed Risk Magazine, explores all of this and makes the case for rethinking risk management as a strategic tool for institutional resilience.

Teege Mettille, author of College Is Broken and host of the companion podcast, discusses the forces driving skepticism about higher education, from misleading college pricing and unrealistic enrollment expectations to institutions losing touch with their mission.

Jeremy is joined by Dr. Emily Messer, a university president who shares insights and challenges on the day-to-day realities of her position - including building a campus wide culture of recruitment and retention, effective communication strategies, and the value of a higher education degree.