The Alignment Gap (Beyond the Org Chart) — Pt 2

The Alignment Gap: Beyond The Org Chart — Pt 2: How Do You Measure Alignment?

Back on Episode 1, Dr. Marcus Collins talked about culture as the real operating system of an organization. On this Episode 2, we ask how you actually measure it. Jenny Petty moves to the guest seat, and Dayana Kibilds takes over the mic to ask about the Alignment Index, the tool Jenny built after years of hearing that “we’re overwhelmed” never changed anything on campus.

So far, no institution has scored Aligned. Human Load, the cost of people absorbing work the system should carry, scores lowest everywhere, and half of institutions name it as their biggest gap. Jenny explains how the index fits inside a full org assessment, why the org chart comes last, and where a CMO can start: one small, messy intersection where decisions collide.

Are you a CMO? Take the free Alignment Index and see how your team scores. Then join CoLab, SimpsonScarborough’s community for higher ed marketing leaders to watch the replay of our aggregate results.