Pulse Check: Helping Adult Learners Find the Right Program with AI [Lightning Session]

‍About The Episode:

In this Pulse Check episode, we revisit a lightning session from AI Engage featuring Devin Purgason, who unpacks a major shift happening right now in how adult learners search for education. The reality? They’re not starting on your website anymore—they’re starting with AI. Devin breaks down what that means for higher ed teams, why most institutions are currently invisible in AI-driven search, and how Forsyth Tech built an “AI-ready” program discovery strategy to meet learners where they actually are.

From replacing traditional site search with conversational AI to restructuring content for tools like ChatGPT and Google AI Overviews, this episode delivers a practical playbook for becoming discoverable in an AI-first world. More importantly, it reframes program discovery as more than an enrollment tactic—it’s a retention strategy. If you’re thinking about how to reach adult learners, improve conversion, and future-proof your digital presence, this is a must-listen.

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Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.