The Alignment Gap (Beyond the Org Chart) — Pt 3

The Alignment Gap: Beyond The Org Chart — Pt 3: How Much Is Misalignment Costing Your Campus?

What's the price of a recruitment promise your institution can't deliver? A program closure nobody told marketing about? A strategic plan that sends your brand campaign back to the drawing board?

In this Part 3 of The Alignment Gap, Jenny Petty trades her podcast host hat for a game-show host hat and challenges three higher ed marketing leaders to play The Price Is Wrong. Leah Wong of Gustavus Adolphus College, Russell Yost of the University of San Diego, and Graham Garner of Valencia College compete to guess the cost of common campus missteps, from lost tuition revenue to reputational damage.

Along the way, they explore the difference between making a difficult decision and avoiding one, share their own alignment confessions, and offer practical ways to bring campus leaders together before the next expensive mistake.

Because when institutions aren't aligned, someone always pays the price.

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