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Higher Ed Pulse
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 2
EP
September 3, 2026
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 2

Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Part 2

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About the Episode

In Part 2 of this Pulse Check series, Michele Ehrhart talks with Merianne Roth, Vice Chancellor, Marketing & Communication at Texas Christian University, to explore why a college education offers value far beyond financial ROI, highlighting the development of essential "success skills" like leadership, critical thinking, and identity formation. Merianne outlines how TCU is navigating AI through its AI Squared initiative and ethical use policies, and they also explore the importance of workforce readiness, alumni networks, and why choosing a path is a deeply personal decision.

People in this episode

Host

Michele Ehrhart

Michele Ehrhart is the Senior Vice President and Chief Marketing and Communications Officer at the University of Memphis.

Interviewee

Merianne Roth

Vice Chancellor and Marketing & Communication at Texas Christian University

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