About the Episode
In the final part of this Pulse Check series, Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Baylor University, to discuss how a college degree represents far more than a certificate—it encompasses personal, spiritual, and character growth, alongside critical thinking and leadership. In an era increasingly shaped by AI, human connection and complex problem-solving become key differentiators. Together, they explore how higher education fosters ethical boundaries, adaptability, and personal calling, urging institutions to articulate the enduring, holistic value of the campus experience.
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