About the Episode
Every good enrollment marketer knows the importance of SEO research to inform content strategy. But not every good enrollment marketer has access to SEO tools like SEMrush and MozSEO to help them understand which pages are ranking for which terms — and provide indicators on why that might be the case.
In this week's episode, Zach outlines a simple hack he uses to do basic SEO research (for free) with historical Google search.