Brittany Hennessy

Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social, where she defines and advances Social Intelligence as an executive discipline that connects social signals to business performance. She works with senior leaders to translate emerging signals into decisions that shape reputation, revenue, and retention. She is the author of INFLUENCER, one of the earliest strategic books on the business of creators, with frameworks that continue to shape how brands approach influencer marketing today.