Stop Posting, Start Listening: How Social Intelligence Changes Higher Ed Marketing

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About the Episode

‍About the Episode:

Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calendar and start using it as a real-time intelligence engine. From enrollment trends and student sentiment to campus reputation and revenue opportunities, they explore how universities can turn online chatter into smarter decisions. If your institution is still measuring success by likes and impressions alone, this conversation might just change the way you see social forever.

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Connect With Our Host:

Safaniya Stevenson

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Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Safaniya Stevenson

Safaniya "Safy" Stevenson is a senior brand strategist and cultural analyst who transforms brands by understanding what makes audiences tick.

Interviewee

Brittany Hennessy

Brittany Hennessy is Vice President of Social Intelligence Evangelism at Sprout Social.

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