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Erin Fields

Erin Fields

Erin Fields is a seasoned higher education professional with over five years of expertise in Admissions, Marketing, and Recruitment at the graduate level. She holds a BA in Advertising from Marshall University and an MS in Integrated Marketing Communications from West Virginia University. Erin currently serves as the Marketing Manager for Enrollify at Element451, where she leverages her extensive knowledge and innovative approach to drive impactful marketing strategies. Her passion for higher education and commitment to empowering enrollment marketers is reflected in her dynamic role, fostering growth and innovation within the industry.

Blog posts by

Erin Fields

Erin Fields
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Is Your Institution Ready to Lead the Way in Ethical AI Practices?

As AI becomes more integrated into higher education, ensuring its ethical use is a crucial responsibility for professionals in marketing, admissions, and enrollment management. Dr. Obi Ogbanufe from the University of North Texas highlights the importance of understanding AI's ethical implications, fostering AI literacy, asking key ethical questions, and developing a robust AI code of ethics. By taking proactive steps to address potential ethical issues, higher education professionals can ensure that AI is used responsibly, safeguarding the interests of both institutions and their communities.

Erin Fields
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Feeling Invisible in a Digital World: The Secret Social Media Strategy No One Is Talking About

This blog post shares insights from Dr. J.C. Bonilla’s Engage Summit session, emphasizing a shift from social graphs to interest graphs on platforms like TikTok. This change allows smaller universities to compete by creating content that resonates with user interests. The key takeaway is to focus on data-driven, trend-aligned content to boost engagement and achieve social media success in higher education marketing.

Erin Fields
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Transforming Enrollment Strategies: Insights from the Engage Summit Session on Tech, Brand, and Student Recruitment

The Engage Summit, hosted by Element451, brought together higher education professionals to explore the latest strategies in student recruitment and retention. A key session focused on leveraging technology, such as Element451's Bolt AI Assistants, data-driven strategies, and authentic branding to enhance student engagement and streamline enrollment processes. Experts emphasized the importance of clear communication about financial aid, the impact of employee satisfaction on student experiences, and fostering cross-departmental collaboration. These insights provide actionable strategies for institutions to navigate today's educational landscape effectively.

Meet With Interviewees

Kris Burris

Burris has a significant background in the South Carolina Technical College System.

John Munsell

John Munsell is an established figure in the artificial intelligence (AI) industry.

Shawn Boom

Shawn Boom currently serves as the CEO of Labster.

Pasquale Romano Jr.

Pasquale is a firm believer in leading by example and cultivating a culture of collaboration and innovation.

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