Marcus Collins

Marcus Collins is an award-winning marketer, cultural translator, and professor at the Ross School of Business, University of Michigan. Formerly Chief Strategy Officer at Wieden+Kennedy New York, he has helped shape strategy and creative for brands including McDonald’s and Google. Before advertising, Marcus worked at the intersection of music and technology, contributing to iTunes + Nike initiatives at Apple and leading digital strategy for Beyoncé. His best-selling book, For The Culture, explores how culture influences human behavior and inspires action. His forthcoming book, Good Soil, turns that lens toward organizations, exploring how the right culture helps people grow, teams flourish, and companies thrive. Marcus holds a doctorate in marketing from Temple University and an MBA and undergraduate degree from the University of Michigan. He is also a Forbes columnist, proud Detroit native, husband, and father.