Granit Doshlaku

Granit Doshlaku is Co-Founder and Chief Strategy Officer at Manaferra, a discovery marketing agency helping higher ed institutions adapt to AI-driven search. He has spent over 15 years in search marketing, and his work in higher education has been recognized at the U.S. Search Awards and the Global Search Awards. At Manaferra, he leads strategy for the institutions the agency partners with, from Ivy League schools to large publics to small privates. He helped launch Manaferra's AI Index, a public benchmark that runs more than 200,000 student prompts a month to track which schools AI tools actually recommend, now covering 4,000+ institutions. He also co-founded HigherEducationMarketing.com, a curated resource hub for the higher ed marketing community. Granit speaks regularly on what AI search means for enrollment and admissions.