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Higher Ed Pulse
Episode 136: Inside the Index Tracking 200K Student Prompts
EP
136
September 28, 2026
Episode 136: Inside the Index Tracking 200K Student Prompts

Inside the Index Tracking 200K Student Prompts

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About the Episode

‍

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Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI Index, which analyzed 200,000 prompts to reveal how AI search engines recommend institutions. Granit explores the role of domain authority, Reddit, and third-party mentions in shaping AI-generated answers, emphasizing that solid SEO fundamentals and off-site brand presence remain crucial for institutional visibility in AI search.

Related Links:
Manaferra’s AI Index
‍HigherEducationMarketing.com

‍

People in this episode

Host

Mallory Willsea

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Granit Doshlaku

Co-Founder and Chief Strategy Officer at Manaferra

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