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Higher Ed Pulse
Episode
136
September 28, 2026

Inside the Index Tracking 200K Student Prompts

Granit Doshlaku
Mallory Willsea

Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI Index, which analyzed 200,000 prompts to reveal how AI search engines recommend institutions.

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Episode 136: Inside the Index Tracking 200K Student Prompts
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About the episode

‍

Register for the AI Engage Summit

Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI Index, which analyzed 200,000 prompts to reveal how AI search engines recommend institutions. Granit explores the role of domain authority, Reddit, and third-party mentions in shaping AI-generated answers, emphasizing that solid SEO fundamentals and off-site brand presence remain crucial for institutional visibility in AI search.

Related Links:
Manaferra’s AI Index
‍HigherEducationMarketing.com

‍

Read full show notes ↓

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