Jennifer McCarrel

Jennifer McCarrel, APR, is a communications and marketing strategist driven by a simple belief: when you tell the right story the right way, you create momentum that changes what’s possible. As Vice Chancellor for Communications and Marketing at The University of North Carolina at Pembroke, she leads how the university shows up, connects and grows—overseeing brand, enrollment marketing, media, digital and creative strategy. Jennifer is known for building strong teams, asking the right questions and bringing a clear, intentional approach to aligning storytelling with enrollment, reputation and long-term institutional success.