Montana Houston

About First name

Montana Houston is the founder of rYOUminate, a life skills edtech company personalizing adulthood for 18 to 30-year-olds and the higher education institutions that support them. As a first-generation college student at the University of Southern California, she experienced firsthand how much of adulthood is shaped by unspoken expectations. She founded rYOUminate to make those expectations visible, navigable, and less isolating. Today, rYOUminate delivers research-backed programming, reflection-driven tools, and thoughtful resources that help young adults build confidence in life’s biggest transitions. Through work with customers such as the University of Washington and YMCA of King County, the company has driven a 2.5x increase in confidence and a 5x increase in knowledge among participants. Montana brings experience across law, financial literacy, and inclusion-focused leadership, and her work has been recognized by SXSW EDU, Venture Black, Urban Impact, and Business Impact Northwest.