Rachael Hagerstrom

Rachael Hagerstrom is the director for strategic communications at the University of Massachusetts Amherst. Over a decade in social media management—including at Smith College and Amherst College— she created multiple award-winning campaigns, served on national social media boards, and provided research and counsel to senior leaders on emerging issues. At UMass, she works on helping the university team future forecast by staying on top of trends and news in the social media landscape. Rachael has also co-authored a travel guide to Nicaragua and once worked as a reporter at the Daily Hampshire Gazette and Watertown Daily Times.