Posts about
Digital Advertising

Smart Targeting: Unlocking 300% More Lead Generation with AI
Whether you're building your AI roadmap or rethinking how your campus communicates, these five sessions at the Engage Summit will anchor your strategy in what's next—and what’s working now.

SEO Hacks for Higher Ed Marketers with Little-to-No Time, Money, or SEO Knowledge
I hate hacks blog posts. Hacks or any other “get rich quick” posts are like fast food — it feels good while you’re consuming (skimming) them, but in the end, you’re left unsatisfied because the content had little substance (no nutritional value, so to speak). But boy, do posts with words like “hack

How to Reverse Engineer Your Competitor School’s Social Strategy — A How-to Guide for Enrollment Marketers on a Budget
Pablo Picasso is widely quoted as having said that “good artists borrow, great artists steal.” I’m not here to confirm nor deny whether or not one of history’s most iconic painters said something so provocative, (although if it’s been a while since you went down a deep internet wormhole, chec