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Undergraduate Student Recruitment

Mallory Willsea
Synchronous vs. Asynchronous Communication: Build Trust With Students
Student Recruitment

Synchronous vs. Asynchronous Communication: Build Trust With Students

Digital communication is broken. In a world of automations, bots and merge fields, you have the chance to stand out. And to connect more authentically with students. But forming loyal bonds with your audience goes far beyond dollars and cents. It’s about building trust that lasts longer, boosts alumni support, and increases school spirit – the intangibles.

Mallory Willsea
Text Marketing: Best Practices for Texting Prospects and Students
Chat & Texting

Text Marketing: Best Practices for Texting Prospects and Students

If there’s one thing to take away from this blog, it’s this:Before you hit send, ask yourself, “Is this valuable information for students?” While texting is a powerful way to engage prospective and current college students, there are right and wrong ways to do it. Here are some tips for effe

Mallory Willsea
Leveraging a Text Marketing Strategy to Beat Higher Ed Staff Burnout
Undergraduate Student Recruitment

Leveraging a Text Marketing Strategy to Beat Higher Ed Staff Burnout

How can your college take measures to ensure staff wellness while still meeting the needs of students, parents, and alumni? Enrollment is rarely a 9-to-5 gig There is not enough time in the day for an Admissions staff to accomplish everything they need. In many cases, the optimal time to reach stud

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