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Personal Branding Blueprint: Building Your Career and Network

In the competitive landscape of higher ed marketing, a strong personal brand, and a robust professional network are indispensable tools for career growth. This insightful panel session features Allison Turcio, Shane Baglini, Maya Demishkevich, and moderator Eddie Francis — four luminaries who have harnessed the power of personal branding to catapult their careers to new heights. They'll share their journeys, from the initial steps of building their brands to becoming recognized thought leaders in their field.

Attendees will be guided through the strategic foundations of personal branding, including identifying a unique value proposition, engaging with targeted audiences, and leveraging various platforms for maximum visibility. Our panelists will reveal the strategies that propelled their professional networks forward and positioned them as go-to experts in higher education marketing.

This session isn't just about sharing success stories—it's a roadmap for attendees to replicate this success in their careers. The discussion will address common challenges and offer practical solutions, ensuring participants can navigate obstacles with confidence. Attendees will learn how to use their personal brands to open doors to new opportunities, from speaking engagements to leadership roles.

By incorporating real-world examples, actionable advice, and interactive Q&A, this panel promises a dynamic learning experience. Participants will leave with a clear action plan to elevate their personal brand and expand their professional network effectively. Whether you're looking to break into the field or aiming to solidify your status as a thought leader, this session will equip you with the tools and insights necessary for success.

This engaging and practical session is designed to be immediately applicable, helping attendees not only understand the importance of personal branding and networking but also to start taking concrete steps towards career advancement and thought leadership within the higher education marketing community.

This webinar will take place on September 13 at 1pm ET / Noon CT. Can't make it live? Register to get access to the video recording.

Watch the Webinar Replay

Develop a Personal Branding Strategy

By the end of this session, you’ll have a clear, actionable personal branding strategy tailored to your career ambitions. You'll be equipped with specific steps to highlight your unique strengths and expertise on at least two digital platforms within the next three month.

Enhance Professional Network

In this session, you’ll learn how to identify and engage with key influencers in your field, with a goal to grow your professional network by 20% over the next six months. You’ll also have the chance to connect with potential mentors and peers, laying the groundwork for a strong support network that will continue to grow after the session ends.

Position as a Thought Leader

Three months from now, you could be seen as a thought leader in higher education marketing. This session will guide you through three concrete steps to elevate your professional visibility—whether it's through publishing an article, sharing your insights on a podcast, or contributing to a webinar.

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