About the Blog
In an industry where inboxes are flooded, attention spans are shrinking, and the AI arms race is on, enrollment marketers are being asked to do more, with less time, fewer resources, and sky-high expectations. We all know the big players in the martech stack—HubSpot, Slate, Salesforce—but what about the emerging tools flying under the radar? The ones that don’t make the keynote slides but do make a difference.
Here’s a roundup of seven under-the-radar tools that savvy enrollment marketers are using to punch above their weight in 2025, complete with AI integrations that save time, boost personalization, and deliver real results.
1. Mutiny – AI-Powered Website Personalization
Your website is still your most powerful marketing asset—but it shouldn’t be one-size-fits-all. Mutiny uses AI to dynamically tailor website copy and calls to action based on visitor data like location, referral source, and behavior. Imagine showing a local student different messaging than a transfer applicant from out of state, without needing your web team to lift a finger.
Use it for:
- Landing page A/B testing without code
- Hyper-personalized CTAs for different audience segments
- Real-time copy updates based on CRM segments
2. Clay – AI Prospecting and Lead Enrichment
Originally designed for sales teams, Clay is becoming a secret weapon for enrollment marketers focused on building high-intent outreach lists. It scrapes data from dozens of sources and uses AI to enrich leads with context, like where a prospect interned, what awards they won, or what they’ve posted on LinkedIn.
Use it for:
- Finding students likely to transfer or go to grad school
- Crafting personalized email copy at scale
- Automating lead research for counselor outreach
3. Descript – Smarter Audio and Video Production
Podcasting, video testimonials, and webinars are table stakes—but production time can be a deal-breaker. Descript’s AI-driven editor lets you edit audio and video as easily as text. You can remove filler words, correct transcripts, and even clone voices for edits on the fly.
Use it for:
- Repurposing podcast content into blog posts and social snippets
- Editing campus visit videos quickly
- Generating captions and transcripts with near-perfect accuracy
4. Knak – No-Code Email and Landing Page Builder for Marketing Teams
If your marketing team is constantly waiting on developers or getting bottlenecked by design requests, Knak is a game-changer. Originally built for enterprise marketing ops, Knak gives enrollment marketers full control to build on-brand, mobile-responsive emails and landing pages—no code required. Its drag-and-drop builder syncs with platforms like Marketo, Salesforce, and even custom CRMs.
Use it for:
- Creating event registration pages without IT help
- Building drip campaigns that look professionally designed
- Ensuring brand consistency across all email communications
AI tie-in: Knak’s latest AI enhancements assist with subject line generation, accessibility checks, and even automated image alt text—saving your team time while improving deliverability and compliance.
5. Taplio – LinkedIn Content Engine (For You and Your President)
LinkedIn has emerged as a key channel for thought leadership and brand-building in higher ed—especially among grad students and parents. Taplio uses AI to help you (or your president, or your dean) create engaging posts, repurpose blog content, and grow your audience with minimal effort.
Use it for:
- Positioning faculty and leadership as thought leaders
- Scaling social media strategy with AI post generation
- Monitoring engagement and trending topics in higher ed
6. Gamma – AI-Powered Presentations for Stakeholders and Students
Whether you’re pitching a new initiative to your VP or explaining your value prop to prospective students, Gamma helps you create polished, interactive presentations in minutes. Just input a topic or outline and let the AI handle the design, layout, and even speaker notes.
Use it for:
- Building enrollment strategy decks fast
- Creating digestible presentations for high school visits
- Designing student-friendly explainers for complex processes
7. Glasp – The AI Note-Taking and Content Curation Tool
Glasp lets you highlight articles, take notes, and instantly summarize them with AI. But here’s the twist: it also shows what thought leaders and peers in your space are reading and annotating. It’s like LinkedIn meets Pocket—with AI working behind the scenes to surface trends and insights you might’ve missed.
Use it for:
- Curating and sharing insightful content with your team
- Staying on top of AI trends in marketing and education
- Building your knowledge base for smarter strategy
Final Thought: Stack Smart, Not Just Big
In 2025, it’s not about having more tools—it’s about having the right ones. These seven platforms can help you punch above your weight, deliver personalized experiences, and reclaim your time. Even better? Most of them are plug-and-play with your existing CRM or email systems.
As AI continues to reshape how we work, smart marketers will embrace tools that make strategy more scalable and creativity more sustainable. Start with one of these—and thank yourself in yield season.
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