Wrapping Up the Admissions Travel Season Playbook

Every fall, admissions counselors and enrollment marketers crisscross the country, meeting students, answering questions, and taking mental (or literal) notes on what resonates. But here’s the problem: too often, all those insights stay trapped in notebooks, voice memos, or someone’s head.

In the final episode of The Admissions Travel Season Playbook, host Allison Turcio closes the loop on fall travel with a challenge: don’t let your hard-earned insights fade. Instead, turn them into long-term impact with the help of AI.

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Why Reflection Matters After Travel Season

Think about it—travel season is one of the richest sources of student data you’ll get all year. You hear the same questions on repeat. You notice patterns by school type, region, or student profile. You catch the subtle cues about what excites or worries students.

Without a system to capture and share this, the insights die in your notes. AI can be your co-pilot in making sure that doesn’t happen.

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Three AI-Powered Strategies to Turn Notes Into Action

1. Summarize Notes to Spot Patterns

Instead of filing visit logs away, drop them into a generative AI tool with a prompt like:
“Summarize these college visit notes. What themes or concerns are students bringing up? What messaging or content would help address them?”

You can group logs by region, school type, or student interest area to uncover insights like:

• Financial aid questions dominating in suburban schools
• Career readiness concerns spiking in STEM-focused schools
• Parents playing a bigger role in rural communities
• TravelSeason_4

These summaries become gold for both admissions leadership and marketing teams.

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2. Turn Conversations Into Content Ideas

If you hear the same student question three times in a week—say, “What if I don’t know what I want to major in?”—that’s not just a question. It’s a content opportunity.

Feed the question into AI and ask it to draft:

• A warm, reassuring Instagram caption
• An email snippet for prospective students
• A blog post outline

With this method, your travel conversations fuel blog posts, email campaigns, counselor talking points, and more. The best part? If your team contributes weekly, you’ll have a “content from the road” doc that marketing will love.

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3. Write Weekly Travel Debriefs in Minutes

Instead of waiting until the end of travel season to reflect, use AI to create short weekly recaps. A simple prompt could be:
“Turn these visit notes into a weekly travel debrief. Include student trends, top questions, visit feedback, and follow-up ideas.”

In minutes, you’ll have a polished document highlighting:

• Which schools had the best engagement
• Top student concerns
• Recommendations for next week’s visits
• Content themes for marketers

Counselors can use this to advocate for tweaks to their travel strategy, while marketers gain real-time insight into student needs.

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The Homework Assignment

Allison leaves listeners with a final challenge: this week, take three to five visit notes, drop them into AI, and run one of these prompts. Then act on it. Send the email, update the counselor script, or share the new content idea with your marketing team.

Because that’s the whole point: turning short-term conversations into long-term strategy.

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Wrapping Up the Playbook

The Admissions Travel Season Playbook has shown us how AI can help at every stage of fall travel—from planning smarter, to personalizing outreach, to capturing insights. And it all comes back to the same mission: building real relationships with students and families.

If this series has sparked new ideas for your travel season, make sure you subscribe to The Application and check out the rest of the Enrollify podcast network