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How to Launch, Build, and Scale Your Personal Brand as a Higher Ed Marketer

Dr. Dustin York headshot

Dr. Dustin York

I have a group code.

You're invited to enroll in a cohort on How to Build Your Brand as a Higher Ed Marketer


HubSpot Video


You are the most powerful marketing tool at your disposal. Begin investing in yourself by learning the same secrets of personal branding that are workshopped with fortune 100 companies and international thought leaders to build their brands.

In this course, professor and industry trainer, Dr. Dustin York shares insightful, real-world examples and provides actionable steps for what you need to do to build your personal brand.

Ultimately, this cohort will provide a launch pad for you to:

  • Build, launch and scale your personal brand.
  • Determine the fundamentals of creating your own personal brand foundation.
  • Identify ways to strengthen your personal brand through visuals, cues, message strategies, feedback, and more.
  • Examine the top in-person and digital personal brand-building techniques.


4 Video Sessions

Each class will be 75 minutes long with 45-50 minutes of teaching and the 25-30 minutes of collaboration. 

Worksheets and Templates

Any and all course materials referenced by the instructor will be accessible to participants. 

Cohort Pricing


Asynch Registration


Get full access to the cohort video recordings and worksheets. Complete the cohort on your own schedule.

Register Now


Dr. Dustin York headshot

Dr. Dustin York

Dustin York, EdD, teaches as an associate professor of the graduate and undergraduate communications programs at Maryville University. His PR experience spans the agency, corporate, and political realms; York has worked for major clients including Nike, PepsiCo., and Scottrade Financial Services and as the public relations consultant on a 2008 political campaign.

York’s doctoral dissertation examined the relationship between speakers’ nonverbal communication and audiences’ recall of spoken information. His method increased information recall by 22 percent and was published in Entrepreneur magazine and PR Daily. In 2016, he was included in St. Louis Business Journal’s 30 Under 30 list.

At Maryville, York has facilitated the launch of a student organization that tackles public relations projects for one client per semester. Clients have included the St. Louis Library and Safe Connections, an organization in St. Louis working to end domestic and sexual violence. He also serves as the faculty advisor to Pawprint, Maryville’s online student newspaper, and Saints Talk, a student sports podcast.


Brought to you by

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DD Agency is an enrollment marketing agency that helps the Davids of higher ed beat their Goliaths. This team of content strategists and marketing technologists is known for helping admissions and marketing teams do more with less — oh, and they're also HubSpot's #1 Higher Education Partner Agency. You can't pick your faculty, but you can pick your marketing team. Give the giant slayers a ring



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