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How to Design Creative Advertising Campaigns 

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You're invited to enroll in a 4-week educational cohort on how to up your creative advertising game...


The Designing Creative Advertising Campaigns cohort is an accessible and intuitive entry point into building marketing, communications, and admissions campaigns in Higher Ed that visually captivate, emotionally resonate, and drive intentional action.

Developing immersive campaigns that engage prospective and enrolled students continues to become more challenging either due to lack of time, resources, or the abundance of media platforms that need coverage.

This experience will enable Higher Ed marketing and communications professionals to overcome those challenges while also harnessing and expressing their creativity using practical, efficient, and simplified methods that create great campaign concepts.

Across four sessions, the cohort will learn the components of a campaign, examine successes projects, build strategies that inform and engage, visually design captivating campaigns, implement best practices in research, conceptualization, design, and production, integrate data-driven capture points, and analyze campaign data that ensures future successes.


4 "live" Video Sessions

Each class will be 75 minutes long with 45-50 minutes of teaching and the 25-30 minutes of collaboration. 

Worksheets and Templates

Any and all course materials referenced by the instructor will be accessible to participants. 

Cohort Pricing


Async Registration


Get full access to the cohort video recordings and worksheets. Complete the cohort on your own schedule. 

Register Now


RJ Thompson headshot

RJ Thompson

RJ Thompson, MFA, SMS, CDMP is an award-winning marketing and graphic design professional. Currently, RJ is the Director of Digital Marketing in the Joseph M. Katz Graduate School of Business and College of Business Administration at the University of Pittsburgh.

Before joining Pitt, he was a tenured Assistant Professor of Graphic + Interactive Design in the Department of Art at Youngstown State University. Previous to Youngstown State, RJ taught at Carnegie Mellon University, La Roche University, and Edinboro University of Pennsylvania. Continuing his career in education, RJ has been an Adjunct Professor of Graphic & Interactive Design at Point Park University since 2019 where he was responsible for writing and teaching the interactive design curriculum. In 2020, he began teaching design at the Community College of Allegheny County and advertising in the College of Business Administration at the University of Pittsburgh.

Outside of marketing, design, and teaching, RJ is also the Co-Principal and Creative Strategist for +Public, a Pennsylvania-based social enterprise that focuses on cultivating community and economic development impact through the creation of branded communication platforms, creative place-making, and storytelling initiatives for communities-in-revival.

Throughout his career, RJ has received many accolades for his creative works: In 2015, he was one of several recipients of the National Endowment for the Arts “Our Town” grant, valued at $100,000, for the INPLACE (“Innovative Plan for Leveraging Arts & Community Engagement”) project. In 2017, RJ received a “Best of Marketing Award” from the Ohio Economic Development Association for his efforts in rebranding the City of Youngstown, Ohio.

In 2018, RJ was accepted into the prestigious Cohort 2 of the National Arts Marketing Project, a program supported by Americans for the Arts and the Pennsylvania Council on the Arts. In 2019, RJ also received a scholarship to join the National Arts Strategies Executive Program in Arts & Culture Strategy through the School of Public Policy at the University of Pennsylvania. In 2019, RJ was honored with the Ohio Governors Award in the Arts in Community Development, the state of Ohio’s highest recognition in the arts sector.

Brought to you by


Viv Higher Education is a full-service marketing agency and enrollment strategy consulting firm for colleges and universities. Viv works with local and global clients to strengthen their enrollment pipelines with media, content, email, web, design, and analytics solutions.

Their team has worked with 95+ institutions across 15+ countries. Recent clients include Tufts University, Babson College, Audencia Business School, Northeastern University, and the University of Cambridge.



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