You're invited to enroll in a 4-week educational cohort on how to up your creative advertising game...
ABOUT THE COHORT
The Designing Creative Advertising Campaigns cohort is an accessible and intuitive entry point into building marketing, communications, and admissions campaigns in Higher Ed that visually captivate, emotionally resonate, and drive intentional action.
Developing immersive campaigns that engage prospective and enrolled students continues to become more challenging either due to lack of time, resources, or the abundance of media platforms that need coverage.
This experience will enable Higher Ed marketing and communications professionals to overcome those challenges while also harnessing and expressing their creativity using practical, efficient, and simplified methods that create great campaign concepts.
Across four sessions, the cohort will learn the components of a campaign, examine successes projects, build strategies that inform and engage, visually design captivating campaigns, implement best practices in research, conceptualization, design, and production, integrate data-driven capture points, and analyze campaign data that ensures future successes.
HERE'S WHAT YOU GET
4 "live" Video Sessions
Each class will be 75 minutes long with 45-50 minutes of teaching and the 25-30 minutes of collaboration.
Worksheets and Templates
Any and all course materials referenced by the instructor will be accessible to participants.
YOUR COHORT INSTRUCTOR
Brought to you by
Viv Higher Education is a full-service marketing agency and enrollment strategy consulting firm for colleges and universities. Viv works with local and global clients to strengthen their enrollment pipelines with media, content, email, web, design, and analytics solutions.
Their team has worked with 95+ institutions across 15+ countries. Recent clients include Tufts University, Babson College, Audencia Business School, Northeastern University, and the University of Cambridge.
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