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Jamie Gleason headshot
Tony Fraga headshot

How to Leverage SEO for Graduate Student Recruitment

with Jamie Gleason and Tony Fraga

I have a group code.

You're invited to enroll in a 4-week educational cohort on SEO for graduate marketing and student recruitment


This cohort is a crash course that teaches the basics of SEO specifically related to graduate school marketing. The workshop is designed to teach higher education marketers and graduate enrollment management professionals to be dangerous enough with SEO knowledge so they can collaborate with marcom departments and get real results, quickly. 

Regardless of institutional roles, this workshop identifies the simple-yet-critical techniques that grad schools can leverage to make important optimizations to website content to increase organic search positions and achieve top positions for important keywords.

This workshop will also help explain the difference between technical vs. content SEO, and help schools determine which strategies are most advantageous based on where their school’s website pages rank today.

Learning Objectives:

  • Learn the most significant trends in Search Engine Optimization for graduate schools
  • Know how to dramatically improve your school’s organic rankings for high-priority keywords
  • Understand how to take advantage of your existing keyword opportunities
  • Know where and how to update existing content rather than create new content from scratch
  • Understand how to leverage both on-brand and off-brand SEO
  • Find out where to focus limited resources to make the biggest impact on SEO rankings


4 "live" Video Sessions

Each class will be 75 minutes long with 45-50 minutes of teaching and the 25-30 minutes of collaboration. 

Worksheets and Templates

Any and all course materials referenced by the instructor will be accessible to participants. 

Cohort Pricing


Async Registration


Get full access to the cohort video recordings and worksheets. Complete the cohort on your own schedule.

Register Now


Tony Fraga headshot

Tony Fraga

Tony is the CEO and a marketing strategist at DD — an enrollment marketing technology agency that specializes in implementing inbound, content-based methodologies. He leads a team of fast-paced marketing innovators, who handle everything from content creation to marketing automation, and thrives at the intersection of strategy and technology. Tony speaks regularly at higher education and non-profit marketing conferences on the topics of content marketing, SEO, and the latest trends in digital media.

Jamie Gleason headshot

Jamie Gleason

Jamie Gleason is the Vice President Of Enrollment Strategy at Direct Development. He brings over 15 years of higher education experience to the team; almost a decade of which was spent on campus(es) and nearly six years was in edtech. A self-proclaimed "farmer + fixer," Enrollment has always provided the perfect challenge for him! He's happiest when mining through spreadsheets, results, and (generally) any type of data!

Brought to you by

DD agency logo-1

DD Agency is an enrollment marketing agency that helps the Davids of higher ed beat their Goliaths. This team of content strategists and marketing technologists is known for helping admissions and marketing teams do more with less — oh, and they're also HubSpot's #1 Higher Education Partner Agency. You can't pick your faculty, but you can pick your marketing team. Give the giant slayers a ring



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