You're invited to enroll in a 4-week educational cohort on how to better leverage the "5th P" of marketing...
ABOUT THE COHORT
How often have you heard: This program is our best-kept secret—we just need to promote it?
Promotion, while important, is not a sustainable strategy for every program—especially if there are not enough resources to promote every program individually.
You can play an important role here; instead of saying no, you can show value by leaning into the 5th P of marketing: Packaging. Packaging will allow you to kill two birds with one stone: promote a cluster of programs while helping elevate institutional/organizational reputation.
Using a methodical, data-driven, and brand-aligned criteria, you will learn how to create compelling packaging categories of existing programs in a way that appeals to the Gen Z and Gen Alpha audiences (and their influencers) while ensuring you can work within resource constraints.
Specifically, in this cohort, you will learn how to:
- Use a step-by-step process for building a packaging plan
- Align packaging plan with motivations of Gen Z and Gen Alpha audiences
- Get buy-in with the academic areas in a way that also serves the greater organizational goals
- Demonstrate success by having a robust packaging measurement plan
- Identify roles and responsibilities of enrollment, marketing, and academic units to create a solid three-legged stool
Packaging (or re-packaging) can be the secret sauce to top-of-the-funnel success; you may want to learn the recipe!
HERE'S WHAT YOU GET
4 "live" Video Sessions
Each class will be 75 minutes long with 45-50 minutes of teaching and the 25-30 minutes of collaboration.
Worksheets and Templates
Any and all course materials referenced by the instructor will be accessible to participants.
YOUR COHORT INSTRUCTOR
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Viv Higher Education is a full-service marketing agency that specializes in enrollment strategy, content, and design. They work with close to 100 institutions across the United States.
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