How to Reduce Friction on Your Website and Compel Students to Enroll: Site Search 101

Session #1: Why Site Search Matters in Enrollment Marketing

• Lesson 1: How To Make the Most of This Course
• Lesson 2: What is Friction?
• Lesson 3: What is Site Search?
• Lesson 4: Why Site Search Isn’t Just For IT

try session

Session #2: How to Help Your Website Visitors Find What They’re Looking For in Seconds

• Lesson 1: How a Search Engine Works
• Lesson 2: What to include in your institution’s search
• Lesson 3: What Functionality You Need to Succeed in Today’s Higher Ed Landscape

Session #3: How to Make Your Website Pages Function Like Google SERPs

• Lesson 1: Reducing Search Exits
• Lesson 2: How to increase conversions and leverage your campaigns in your search results
• Lesson 3: The power of promoted results & good search design

Session #4: How to Take Charge of Website UX and Prove ROI with Search

• Lesson 1: Best Practice Case study: How to 5X Your Goal Value
• Lesson 2: How to Make a Small Budget Stretch with Search
• Lesson 3: How to Deliver Meaningful Experiences and Put Macro-Personalization within Reach