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Confessions of a Higher Ed Social Media Manager
Ep. 70: Thinking Like a Viewer: YouTube Lessons from MIT
EP
70
July 9, 2026
Ep. 70: Thinking Like a Viewer: YouTube Lessons from MIT

Thinking Like a Viewer: YouTube Lessons from MIT

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About the Episode

About the Episode:

Jenny sits down with Melanie Gonick, the senior video producer at MIT. Having managed MIT's YouTube channel since 2008, Melanie provides a unique historical perspective on the platform’s evolution from an early repository of raw video into the powerful search and entertainment engine it is today. Melanie shares actionable strategies for capturing viewer attention, emphasizing that successful production starts with thoughtful titles, optimized metadata, and eye-catching thumbnails. She highlights the importance of playlists as a tool for community building and content amplification, noting how they help organize vast academic archives into digestible experiences for the audience.

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Connect With Our Host:

Jenny Li Fowler

https://twitter.com/TheJennyLi

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Enrollify is produced by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

People in this episode

Host

Jenny Li Fowler

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Melanie Gonick

Senior Video Producer, MIT

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