Thinking Like a Viewer: YouTube Lessons from MIT

Allison is joined by Nathan Monk, as they explore why that distinction matters and discuss practical ideas for creating recruitment experiences that help prospective students navigate one of the biggest decisions of their lives with confidence.

Kim Infanti, Executive Director of Alumni and Constituent Engagement at Syracuse University, joins Mallory to discuss launching Ask Orange Alumni, an AI-powered platform that connects students with alumni mentors while keeping human relationships central, and explore how AI tools frequently pull alumni network information from public sites like Reddit instead of institutional websites.

Jenny Li Fowler chats with Joel Renner, VP of Partnerships at MeetYourClass. Joel shares how higher education communicators can establish a campus storytelling network—a human infrastructure made up of champions, connectors, and contributors.

Jaime speaks with Kevin McClure, author of The Caring University and Professor of Higher Education and Chair of the Department of Educational Leadership UNC Wilmington. They explore the disconnect between rhetoric and institutional action regarding employee care, how workplace culture affects student support, and ways leaders can cultivate authentic organizational care beyond surface-level declarations.

Dustin speaks with Dr. Daniel Allen, President of La Salle University, about the institution's remarkable turnaround and the leadership principles behind its recognition as the "Comeback College."