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About the Episode

Jenny welcomes Azad Yakatally, Marketing Lead, Spring Health, to the show to explore the evolving role of AI in social media strategy. Azad shares how transitioning from higher education to tech reshaped his workflow and how he leverages AI agents like Claude for trend research, content ideation, data reporting, and executive ghostwriting.

People in this episode

Host

Jenny Li Fowler is the Director of Social Media Strategy at MIT, author, and the host of Confessions of a Higher Ed Social Media Manager.

Interviewee

Azad Yakatally

Marketing Lead at Spring Health

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