The AI Workforce for Higher Ed is Here |
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Jaime sits down with digital strategy expert Georgy Cohen to tackle the persistent problem of content debt in higher education websites. Comparing the cluttered digital ecosystems of universities to an overflowing junk drawer, Cohen explains how years of unchecked publishing have resulted in outdated, redundant, and fragmented content that degrades institutional brands and creates confusing user experiences.
Mallory welcomes Phil DiMartino and Marisa Uluski from 5 Tool Productions to explore how higher education institutions can transform video from a simple production line item into an effective marketing strategy
Brian Piper sits down with Dr. Courtney Lewis, the Director of Enrollment Services at Trinity Valley Community College (TVCC), to explore how an institution in rural East Texas leveraged AI-powered student enrollment to achieve sustained semester-over-semester growth.
Jeremy Tiers has a conversation with Dr. Kevin Thomas about the importance of healthy disagreement among higher ed leaders and teams.
Allison sits down with Jaime Smith, author of The Complete Guide to College Transfer, to discuss what transfer students actually need from colleges and universities.
Mallory, Amy Still (ZeeMee), and Paul Garner (Western Carolina) unpack survey data from 12,000+ students showing they embrace AI for research and reminders but overwhelmingly want human guidance for high-stakes decisions, especially the final college choice.
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