The AI Workforce for Higher Ed is Here |
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Jaime sits down with digital strategy expert Georgy Cohen to tackle the persistent problem of content debt in higher education websites. Comparing the cluttered digital ecosystems of universities to an overflowing junk drawer, Cohen explains how years of unchecked publishing have resulted in outdated, redundant, and fragmented content that degrades institutional brands and creates confusing user experiences.
Jeremy is joined by Stevie Blyler, a Digital Marketing Strategist at Bucknell University. Stevie shares insights on how colleges can connect the dots and leverage their data to increase personalization during the student recruitment process, and improve collaboration between marketing, admissions, and operations.
Allison speaks with Paul McGinnis, VP of Marketing & Enrollment at Bethel University, to discuss the university's bold “Bethel Career Commitment.”
Mallory speaks with Zach Hosseini, Chief Marketing Officer and Vice President for University Relations at Pace University, about navigating public mistrust in higher education.
In the second episode of What Do We Really Need, Ologie Marketing Director Erin Fields talks with Jen Johnson, Ologie's Chief Client Officer, about how colleges and universities can determine whether they have a lead-generation problem or a broader enrollment funnel problem.
Jenny is joined by Robb Conlon, Founder of Westport Studios, to explore practical advice for higher ed professionals tasked with producing podcasts on limited budgets.
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