About the Episode
Jaime Hunt welcomes Amber Kennedy, Executive Director for Content and Strategy at William & Mary, to explore why strategic communications is one of higher education's most underutilized assets. Amber shares key insights on involving communications teams early in change management, avoiding prescribed tactics, and measuring meaningful outcomes instead of vanity metrics. The conversation also highlights the vital role of internal communications in building organizational trust, the power of audience alignment, and how aligning content strategy with institutional goals drives lasting success.
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