Confessions of a Higher Ed CMO
Episode
113
September 16, 2026

The Decentralized Marketing Model: Letting Go Without Losing the Brand

Jaime welcomes Lauren Griswold, Chief Communications and Marketing Officer, the University of Vermont, to discuss her bold decision to decentralize communications by re-embedding communicators into their respective colleges and divisions.

Episode 113: The Decentralized Marketing Model: Letting Go Without Losing the Brand
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About the episode

Jaime welcomes Lauren Griswold, Chief Communications and Marketing Officer, the University of Vermont, to discuss her bold decision to decentralize communications by re-embedding communicators into their respective colleges and divisions. Lauren shares why alignment and relationship-building matter more than strict organizational hierarchies, how MOUs help establish shared expectations with deans, and why higher education marketing must dare to be different in a sea of sameness.

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