Podcasting as Brand Strategy: Why Harvard Business School Thinks Like a Media Company

Jaime Hunt sits down with Brian Kenny, Chief Marketing and Communications Officer (CMCO) at Harvard Business School. Brian reflects on his long tenure, explaining why even world-renowned institutions need strategic brand management. He details the story behind HBS's hit podcast, Cold Call, sharing how it humanizes faculty and highlights the case method. Brian also provides actionable advice for higher ed marketers on podcast production, managing risk, and leading with influence across complex university ecosystems.