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133
August 31, 2026
Episode 133: How to Make the Case for Your Best Idea

How to Make the Case for Your Best Idea

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About the Episode

Mallory is joined by Natalie Gleason, VP of Marketing at Portico, to discuss the critical skill of building internal advocacy for new ideas. They explore why change efforts often stall under committee governance and how to overcome these hurdles by crafting solid business cases, anticipating stakeholder objections, and obtaining early voice-of-customer proof. Natalie shares insights from launching Portico’s new community initiative, offering practical advice on managing resources, executing successful pilots, and checking your ego at the door to turn great concepts into greenlit realities.

Related Links:
Portico’s The Commons community site

Stop Losing Sales to Customer Indecision

Leading Change: Why Transformation Efforts Fail

Gartner Sales Survey Finds 74% of B2B Buyer Teams Demonstrate "Unhealthy Conflict" During The Decision Process

People in this episode

Host

Mallory Willsea is a strategist and consultant working at the intersection of higher education.

Interviewee

Natalie Gleason

VP of Marketing at Portico

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