Natalie Gleason

Malls. Banks. Welding Equipment. Software. Natalie’s had a hand in the marketing and advertising for brands across industries since earning her BS in Business Administration from University at Buffalo back in… well, the year is not important. All these roads have led her to her current role with Direct Development, a family of brands serving the education and nonprofit sectors, where she plays Director of Marketing Strategy. She enjoys simplifying the complex and problem-solving, so when an audience is presented with a challenge, what are the solutions and how can they be communicated effectively? All that thinking comes in handy when she’s managing her two-year-old daughter at home, too - anticipating exactly what is needed and when. “Don’t worry, Cora! Here’s your cup!” Until she realizes the cup isn’t the solution… then, as in the world of marketing, you gotta try new things and be ready to pivot when they don’t work.